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Category Archives: Search Engine Optimization
Magento Commerce vs. Shopify Plus: Which one is best for your business?
Magento Commerce vs. Shopify Plus: Which One is Best for Your Business?
Magento Commerce vs. Shopify Plus: Which one is best for your business?

Whether you’re a new business looking to build an online presence or an existing brand that isn’t happy with your current setup, choosing the right ecommerce platform is one of the most important decisions you’ll make. After all, it can be very time consuming and expensive if you end up making the wrong choice. While…

Google announces change to featured snippets and organic listings
Google announces change to featured snippets and organic listings

Just one week after their latest Core Algorithm Update, Google announced earlier this week that pages currently holding a Featured Snippet for a search result will no longer rank in the top 10 “traditional” organic results for that search. Danny Sullivan, Search liaison at Google, confirmed this update on Twitter: Prior to yesterday’s update, a…

What Google’s BERT means for your website and the future of search
google bert
What Google’s BERT means for your website and the future of search

Have you ever typed a question or long query into Google and received search results that didn’t quite match your intent? Of course you have. We all have. Google is a machine. It tries really hard to understand what you want, but it doesn’t always get it right. Context and the nuances of the English…

Why you need effortless digital management
effortless digital management
Why you need effortless digital management

Digital marketing is a lot of work. If you tried to run a full-scale digital marketing campaign by yourself, you would fail. It doesn’t matter if you’re the best marketer in the world. You need a team of experts with a variety of skill sets to execute a successful marketing strategy. And that barely scratches…

How to choose the right digital marketing agency
choosing a digital marketing agency
How to choose the right digital marketing agency

No matter what industry you’re in, you need digital marketing. Why? Because we live in a digital world. Your customers are online. If you aren’t marketing to them, then you are missing opportunities, losing to your competitors, and not growing as fast as you should be.  So how do you go about launching your digital…

How to predict the ROI of an SEO campaign
predicting roi from seo
How to predict the ROI of an SEO campaign

Getting buy-in for SEO can be tough. Most business owners realize they need some type of digital marketing, but it can still be difficult for them to justify spending thousands of dollars on SEO if the return on their investment is unclear. After all, there are no guarantees with SEO, so there is always some…

How you can drive more Google traffic when Google organic traffic is down
google traffic
How you can drive more Google traffic when Google organic traffic is down

The numbers are in. Google organic traffic is down. Sound the alarms! We’re all doomed.  Or maybe not. Stay tuned for more about that. First, let’s get into the details behind this decrease in Google organic.   According to the latest Merkle digital marketing report, year-over-year visits from Google organic are down by 8%. And that’s…

Google Data Studio Blog Series: Step 2 – Why Data Studio?
data studio 1 featured
Google Data Studio Blog Series: Step 2 – Why Data Studio?

In the first installment of our Google Data Studio series, we covered the importance of setting goals for your report and how to frame your narrative. Outlining this narrative through your reports is key. With the amount of data available to marketers, it’s easy to get lost in the details without finding clear, actionable insights….

A brief history of the meta description and how to write a good one
meta description featured
A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…

Is Page Speed Really That Important?
page speed featured
Is Page Speed Really That Important?

The term “page speed” sure sounds like it should be of the utmost importance to pretty much every website out there. But is it? With so much to consider in producing the best possible site, it’s easy to lose some of the finer details in the shuffle. We’re here to provide some insight into what…

Introducing Analog Websites, A Groundbreaking Achievement in Technology
analog websites featured
Introducing Analog Websites, A Groundbreaking Achievement in Technology

We all know how important it is to reach your customers whether they’re online or off. Well guess what? Your customers are spending more and more time offline. In fact, the average person spends more time not using websites than using websites. Between sleeping, showering, exercising, commuting, and just wanting to be more disconnected in…

The Secret to Writing Content That Ranks Really Well in Search
The Secret to Writing Content That Ranks Really Well in Search

We’ve all been there. You’re putting the finishing touches on some truly dynamite content you know is sure to impress and convert like nothing before. Then you hit publish. And no one sees it. It’s as if Shakespeare had flushed Hamlet down the toilet. The best writing in the world means nothing if it doesn’t…

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