Home
Category Archives: Search Engine Optimization
How to choose the right digital marketing agency
choosing a digital marketing agency
How to choose the right digital marketing agency

No matter what industry you’re in, you need digital marketing. Why? Because we live in a digital world. Your customers are online. If you aren’t marketing to them, then you are missing opportunities, losing to your competitors, and not growing as fast as you should be.  So how do you go about launching your digital…

How to predict the ROI of an SEO campaign
predicting roi from seo
How to predict the ROI of an SEO campaign

Getting buy-in for SEO can be tough. Most business owners realize they need some type of digital marketing, but it can still be difficult for them to justify spending thousands of dollars on SEO if the return on their investment is unclear. After all, there are no guarantees with SEO, so there is always some…

How you can drive more Google traffic when Google organic traffic is down
google traffic
How you can drive more Google traffic when Google organic traffic is down

The numbers are in. Google organic traffic is down. Sound the alarms! We’re all doomed.  Or maybe not. Stay tuned for more about that. First, let’s get into the details behind this decrease in Google organic.   According to the latest Merkle digital marketing report, year-over-year visits from Google organic are down by 8%. And that’s…

Google Data Studio Blog Series: Step 2 – Why Data Studio?
data studio 1 featured
Google Data Studio Blog Series: Step 2 – Why Data Studio?

In the first installment of our Google Data Studio series, we covered the importance of setting goals for your report and how to frame your narrative. Outlining this narrative through your reports is key. With the amount of data available to marketers, it’s easy to get lost in the details without finding clear, actionable insights….

A brief history of the meta description and how to write a good one
meta description featured
A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…

Is Page Speed Really That Important?
page speed
Is Page Speed Really That Important?

The term “page speed” sure sounds like it should be of the utmost importance to pretty much every website out there. But is it? With so much to consider in producing the best possible site, it’s easy to lose some of the finer details in the shuffle. We’re here to provide some insight into what…

Introducing Analog Websites, A Groundbreaking Achievement in Technology
analog websites
Introducing Analog Websites, A Groundbreaking Achievement in Technology

We all know how important it is to reach your customers whether they’re online or off. Well guess what? Your customers are spending more and more time offline. In fact, the average person spends more time not using websites than using websites. Between sleeping, showering, exercising, commuting, and just wanting to be more disconnected in…

The Secret to Writing Content That Ranks Really Well in Search
The Secret to Writing Content That Ranks Really Well in Search

We’ve all been there. You’re putting the finishing touches on some truly dynamite content you know is sure to impress and convert like nothing before. Then you hit publish. And no one sees it. It’s as if Shakespeare had flushed Hamlet down the toilet. The best writing in the world means nothing if it doesn’t…

Why Every Site Needs an SSL Certificate Now
Why Every Site Needs an SSL Certificate Now

Note: This post was originally published on May 31, 2017. The contents of this post have been updated to reflect the latest news concerning the importance of SSL certificates, particularly Google’s latest announcement regarding the release of Chrome 68.  It’s been almost three four years since Google first told everyone they should make the switch to…

Everything You Need to Know About 404 Errors (Including How They Can Help You)
404 pug
Everything You Need to Know About 404 Errors (Including How They Can Help You)

A great user experience means your visitors always find exactly what they want on the first try without any errors, right? While that would indeed be great, the fact is that mistakes do happen. Fortunately, we have error pages to take care of that. The 404 page is the error page you’re probably most familiar…

Was There a Google Algorithm Update Today?
google algo featured
Was There a Google Algorithm Update Today?

Yes, there probably was. With between 500 and 600 updates to the Google search algorithm every year, you can almost always count on one. Some of them are big. Some of them even have names. Others never get confirmed. No matter what the case, Google is always updating its algorithm. But does it really matter?…

Why You Shouldn't Always Try to Rank for High-Volume Keywords
Traffic featured
Why You Shouldn't Always Try to Rank for High-Volume Keywords

Imagine how cool it would be if your website could rank number one for all the biggest keywords in the world. Assuming your hosting provider could accommodate the millions of visitors you’d get every second, you’d be an instant billionaire with all those new customers! Too bad that’s not how SEO works. Most business owners…

Contact Perrill today for web design that's truly designed to help your business grow.

First Scribe is now Perrill Why the change?