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How to predict the ROI of an SEO campaign
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How to predict the ROI of an SEO campaign

Getting buy-in for SEO can be tough. Most business owners realize they need some type of digital marketing, but it can still be difficult for them to justify spending thousands of dollars on SEO if the return on their investment is unclear. After all, there are no guarantees with SEO, so there is always some…

First Scribe is now Perrill. Minnesota's first digital agency just got more dangerous.
first scribe name change
First Scribe is now Perrill. Minnesota's first digital agency just got more dangerous.

What’s in a Name? Every company name has some type of origin story. The name 1st Scribe came from two simple ideas: Before Google was even a thing, Yahoo! dominated. Yahoo! started as a directory featuring a Linux alphanumeric sort, meaning numbers came first. Naturally, 1st Scribe showed up at the top of the category…

How you can drive more Google traffic when Google organic traffic is down
google traffic
How you can drive more Google traffic when Google organic traffic is down

The numbers are in. Google organic traffic is down. Sound the alarms! We’re all doomed.  Or maybe not. Stay tuned for more about that. First, let’s get into the details behind this decrease in Google organic.   According to the latest Merkle digital marketing report, year-over-year visits from Google organic are down by 8%. And that’s…

Why You Need to Upgrade to Magento 2
magento 2 upgrade
Why You Need to Upgrade to Magento 2

One of the keys to having a successful e-commerce website is choosing the right platform. You need something that’s fast, user-friendly, and secure for your customers. It also has to be robust enough to handle your organization’s inventory management, payment services, and other integrations required to run your store effectively.  If you’re using Magento to…

Perrill blooms into springtime with loads of new talent
Perrill blooms into springtime with loads of new talent

As we enter springtime and (joyously) leave another Minnesota winter in the rearview, the Perrill team continues to grow across a wide range of departments and skillsets. We’ve added seven new team members in the past couple months, each of whom bring their own unique specialties to the table – in addition to providing a…

Google Data Studio Blog Series: Step 3 – Telling a story through data
data studio 1 featured
Google Data Studio Blog Series: Step 3 – Telling a story through data

In the first two installments of our Google Data Studio blog series, we took a look at how to get started with Data Studio and also provided some insights into why our team has adopted it as our go-to reporting tool. Now that you know how to create a report and the key reasons behind…

Why your website should be your most valuable employee
website as employee featured
Why your website should be your most valuable employee

Any time you hire a new employee, there is a significant amount of risk involved. It is a costly, time-consuming process that includes interviewing, training, benefits, salary, and more—all without any guarantee the new employee will even pan out. Hiring the right people is obviously important for your company’s success, but there’s an even more…

The 3 Rs of a successful content marketing strategy: Reduce, Reuse, Recycle
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The 3 Rs of a successful content marketing strategy: Reduce, Reuse, Recycle

Content marketing is an essential part of any successful online marketing strategy. But as consumers of information, we are drowning in content. With so much content being produced, and with the ever-changing search landscape, how do you ensure your time and effort spent creating content isn’t wasted? Many marketers think the solution to overcoming poorly…

Google Data Studio Blog Series: Step 2 – Why Data Studio?
data studio 1 featured
Google Data Studio Blog Series: Step 2 – Why Data Studio?

In the first installment of our Google Data Studio series, we covered the importance of setting goals for your report and how to frame your narrative. Outlining this narrative through your reports is key. With the amount of data available to marketers, it’s easy to get lost in the details without finding clear, actionable insights….

Why our stated hourly rate is increasing - and why that's a good thing for our clients
fs rate
Why our stated hourly rate is increasing - and why that's a good thing for our clients

As of February 1, 2019, Perrill’s hourly rate increased.  As a company committed to transparency and honesty, we discuss below the rationale and benefits behind this decision. Why our rates have increased The decision to raise prices is never an easy one. It’s a delicate balance between profitability and client retention. After thorough analysis, we…

9 Website Updates You Must Make in 2019
Website Updates Featured
9 Website Updates You Must Make in 2019

With a new year comes new budgets and new business goals. Make 2019 the year you finally give your website and your business the attention it needs. Here are the 9 website updates you absolutely must make in 2019: 1. HTTPS Having a secure website is no longer a nice-to-have. It’s an absolute requirement. Your…

Google Data Studio Blog Series: Step 1 – Getting Started
data studio 1 featured
Google Data Studio Blog Series: Step 1 – Getting Started

Analytics reporting just got a whole lot easier thanks to Google’s release of Data Studio. The new platform’s seamless integration with Google Ads, Analytics, Search Console, and many other popular web tools through third-party integrations has made creating and analyzing powerful reports much less time-consuming and much more accessible for marketing teams. Trying to make…

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First Scribe is now Perrill Why the change?