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How to turn your data into insights
How to Turn Your Data Into Insights
How to turn your data into insights

Data has been called the new oil of the business world, with every company striving to become more “data-driven” in how they operate. A lot of businesses have been quick to claim their more data-driven approach is what sets them apart from the competition. The thing is, this would be akin to a car manufacturer…

Magento Commerce vs. Shopify Plus: Which one is best for your business?
Magento Commerce vs. Shopify Plus: Which One is Best for Your Business?
Magento Commerce vs. Shopify Plus: Which one is best for your business?

Whether you’re a new business looking to build an online presence or an existing brand that isn’t happy with your current setup, choosing the right ecommerce platform is one of the most important decisions you’ll make. After all, it can be very time consuming and expensive if you end up making the wrong choice. While…

Google announces change to featured snippets and organic listings
Google announces change to featured snippets and organic listings

Just one week after their latest Core Algorithm Update, Google announced earlier this week that pages currently holding a Featured Snippet for a search result will no longer rank in the top 10 “traditional” organic results for that search. Danny Sullivan, Search liaison at Google, confirmed this update on Twitter: Prior to yesterday’s update, a…

The legal impact of web accessibility
The legal implications of web accessibility
The legal impact of web accessibility

Web accessibility is a serious issue for both digital users and modern businesses. Users with disabilities aren’t able to effectively use websites that aren’t fully accessible, and companies with non-accessible websites face the growing risk of lawsuits and lost customers due to that fact. 2019 was an important year for accessibility lawsuits, and the research…

5 digital marketing tips for 2020
5 Digital Marketing Tips for 2020
5 digital marketing tips for 2020

As we begin yet another new year, it’s important to look back at all the things we’ve learned and trends we’ve observed over the past 365 days. It has certainly been an interesting year in the digital marketing world, chock full of surprises and industry change. Because of this, a lot of the strategies we…

Blogging isn't dead in 2020—it has merely reached adulthood
View from above, female feet with text blog written on grey sidewalk
Blogging isn't dead in 2020—it has merely reached adulthood

Like many beloved celebrities living comfortably in their golden years, it seems that every year that goes by we see more and more blogging death hoaxes. Are any of these rumors true? Of course not! Okay, but is blogging the same as it once was? No, it’s better. Blogging has evolved— nay, grown—over the years to become the trendsetter…

Perrill unveils stunning new headquarters with jam-packed open house
Perrill unveils stunning new headquarters with jam-packed open house

At Perrill, we have our foot on the gas and we’re headed in the right direction. This year has been one of positive change and steady growth. We have further developed our team’s expertise, refined our internal culture, and added to our capabilities to provide our clients with the highest level of service in the…

What Google’s BERT means for your website and the future of search
google bert
What Google’s BERT means for your website and the future of search

Have you ever typed a question or long query into Google and received search results that didn’t quite match your intent? Of course you have. We all have. Google is a machine. It tries really hard to understand what you want, but it doesn’t always get it right. Context and the nuances of the English…

Why you need effortless digital management
effortless digital management
Why you need effortless digital management

Digital marketing is a lot of work. If you tried to run a full-scale digital marketing campaign by yourself, you would fail. It doesn’t matter if you’re the best marketer in the world. You need a team of experts with a variety of skill sets to execute a successful marketing strategy. And that barely scratches…

How to choose the right digital marketing agency
choosing a digital marketing agency
How to choose the right digital marketing agency

No matter what industry you’re in, you need digital marketing. Why? Because we live in a digital world. Your customers are online. If you aren’t marketing to them, then you are missing opportunities, losing to your competitors, and not growing as fast as you should be.  So how do you go about launching your digital…

How to predict the ROI of an SEO campaign
predicting roi from seo
How to predict the ROI of an SEO campaign

Getting buy-in for SEO can be tough. Most business owners realize they need some type of digital marketing, but it can still be difficult for them to justify spending thousands of dollars on SEO if the return on their investment is unclear. After all, there are no guarantees with SEO, so there is always some…

First Scribe is now Perrill. Minnesota's first digital agency just got more dangerous.
first scribe name change
First Scribe is now Perrill. Minnesota's first digital agency just got more dangerous.

What’s in a Name? Every company name has some type of origin story. The name 1st Scribe came from two simple ideas: Before Google was even a thing, Yahoo! dominated. Yahoo! started as a directory featuring a Linux alphanumeric sort, meaning numbers came first. Naturally, 1st Scribe showed up at the top of the category…

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First Scribe is now Perrill Why the change?