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Google Announces Change To Featured Snippets and Organic Listings
Google Announces Change To Featured Snippets and Organic Listings

Just one week after their latest Core Algorithm Update, Google announced earlier this week that pages currently holding a Featured Snippet for a search result will no longer rank in the top 10 “traditional” organic results for that search. Danny Sullivan, Search liaison at Google, confirmed this update on Twitter: Prior to yesterday’s update, a…

The legal impact of web accessibility
The legal implications of web accessibility
The legal impact of web accessibility

Web accessibility is a serious issue for both digital users and modern businesses. Users with disabilities aren’t able to effectively use websites that aren’t fully accessible, and companies with non-accessible websites face the growing risk of lawsuits and lost customers due to that fact. 2019 was an important year for accessibility lawsuits, and the research…

5 Digital Marketing Tips for 2020
5 Digital Marketing Tips for 2020
5 Digital Marketing Tips for 2020

As we begin yet another new year, it’s important to look back at all the things we’ve learned and trends we’ve observed over the past 365 days. It has certainly been an interesting year in the digital marketing world, chock full of surprises and industry change. Because of this, a lot of the strategies we…

Blogging Isn't Dead in 2020—It Has Merely Reached Adulthood
View from above, female feet with text blog written on grey sidewalk
Blogging Isn't Dead in 2020—It Has Merely Reached Adulthood

Like many beloved celebrities living comfortably in their golden years, it seems that every year that goes by we see more and more blogging death hoaxes. Are any of these rumors true? Of course not! Okay, but is blogging the same as it once was? No, it’s better. Blogging has evolved— nay, grown—over the years to become the trendsetter…

Perrill unveils stunning new headquarters with jam-packed open house
Perrill unveils stunning new headquarters with jam-packed open house

At Perrill, we have our foot on the gas and we’re headed in the right direction. This year has been one of positive change and steady growth. We have further developed our team’s expertise, refined our internal culture, and added to our capabilities to provide our clients with the highest level of service in the…

What Google’s BERT means for your website and the future of search
google bert
What Google’s BERT means for your website and the future of search

Have you ever typed a question or long query into Google and received search results that didn’t quite match your intent? Of course you have. We all have. Google is a machine. It tries really hard to understand what you want, but it doesn’t always get it right. Context and the nuances of the English…

Why you need effortless digital management
effortless digital management
Why you need effortless digital management

Digital marketing is a lot of work. If you tried to run a full-scale digital marketing campaign by yourself, you would fail. It doesn’t matter if you’re the best marketer in the world. You need a team of experts with a variety of skill sets to execute a successful marketing strategy. And that barely scratches…

How to choose the right digital marketing agency
choosing a digital marketing agency
How to choose the right digital marketing agency

No matter what industry you’re in, you need digital marketing. Why? Because we live in a digital world. Your customers are online. If you aren’t marketing to them, then you are missing opportunities, losing to your competitors, and not growing as fast as you should be.  So how do you go about launching your digital…

How to predict the ROI of an SEO campaign
predicting roi from seo
How to predict the ROI of an SEO campaign

Getting buy-in for SEO can be tough. Most business owners realize they need some type of digital marketing, but it can still be difficult for them to justify spending thousands of dollars on SEO if the return on their investment is unclear. After all, there are no guarantees with SEO, so there is always some…

First Scribe is now Perrill. Minnesota's first digital agency just got more dangerous.
first scribe name change
First Scribe is now Perrill. Minnesota's first digital agency just got more dangerous.

What’s in a Name? Every company name has some type of origin story. The name 1st Scribe came from two simple ideas: Before Google was even a thing, Yahoo! dominated. Yahoo! started as a directory featuring a Linux alphanumeric sort, meaning numbers came first. Naturally, 1st Scribe showed up at the top of the category…

How you can drive more Google traffic when Google organic traffic is down
google traffic
How you can drive more Google traffic when Google organic traffic is down

The numbers are in. Google organic traffic is down. Sound the alarms! We’re all doomed.  Or maybe not. Stay tuned for more about that. First, let’s get into the details behind this decrease in Google organic.   According to the latest Merkle digital marketing report, year-over-year visits from Google organic are down by 8%. And that’s…

Why You Need to Upgrade to Magento 2
magento 2 upgrade
Why You Need to Upgrade to Magento 2

One of the keys to having a successful e-commerce website is choosing the right platform. You need something that’s fast, user-friendly, and secure for your customers. It also has to be robust enough to handle your organization’s inventory management, payment services, and other integrations required to run your store effectively.  If you’re using Magento to…

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First Scribe is now Perrill Why the change?