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Monthly Archives: January 2015
Can My Competitors Click Me Out of Business? Internet Marketing Mysteries
Can My Competitors Click Me Out of Business? Internet Marketing Mysteries

Nearly every business out there has a rival. Some of these rivalries are much more cutthroat than others. Some competitor rivalries even lead to suspicion of sabotage. One of the top questions we hear when preparing a new Google Adwords campaign is, “What if my competition tries to click me out of business?” Is it…

Troubleshooting Magento Configurable Swatches
Troubleshooting Magento Configurable Swatches

Things work great until they don’t. Configurable color swatches are nothing new to the eCommerce industry. The ability to show customers how different colors or patterns actually look on a product can certainly help to improve conversion rates. We’re living in a visual world. Would you really want to order that orange/slime/green pair of shoes…

What Is Direct Traffic? Internet Marketing Mysteries
What Is Direct Traffic? Internet Marketing Mysteries

One of the most common questions I hear after a client sees a website analytics report for the first time is, “What is Direct Traffic?” It sounds like a simple question with a straightforward answer, but it’s actually much more complicated than that. In Google Analytics, you can find your Direct Traffic by going to…

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