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Monthly Archives: March 2015
Bing Predicts Brings Data But Not Accuracy to NCAA Basketball
Bing Predicts Brings Data But Not Accuracy to NCAA Basketball

Bing Predicts may be the official partner for NCAA March Madness, but it certainly doesn’t have the best bracket. Bing struggled through the first three rounds of the tournament, getting just 63.5% of the games correct and failing to crack the leaderboard of any major bracket challenge. Here’s where the search engine stood heading into…

Why Should I Bid On My Brand Name? - Internet Marketing Mysteries
Why Should I Bid On My Brand Name? - Internet Marketing Mysteries

No matter what type of business you have, there’s a good chance that a large chunk of your customers find your website through branded search. This a good thing. It means people know your brand—and they’re actually interested in it. If someone’s searching for your brand name, they’re pretty much guaranteed to convert, right? Well,…

Perrill Launches New Responsive Website
Perrill Launches New Responsive Website

It feels like we just launched a new website not too long ago, but here we are again. The web moves so fast these days. Oftentimes, you hear of websites that look outdated almost as soon as they launch. Unfortunately, we may have been in that boat ourselves for the past few years. Not anymore….

Is It a Doorway Page? An Infographic
Is It a Doorway Page? An Infographic

Google recently announced an update on doorway pages, and it could have big implications for your site. In the official announcement about the so-called “doorway page algorithm,” Google attempted to clear up exactly what constitutes a doorway page. Of course, their new examples and definitions serve mostly to add a lot of confusion and panic…

Busted Bracket: How Bing Predicts Performed in NCAA Opening Rounds
Busted Bracket: How Bing Predicts Performed in NCAA Opening Rounds

Note: This post is about the 2015 NCAA tournament. Click here to see how Bing is doing in the 2016 edition of the big dance.  After the Round of 64, there was one perfect bracket left. It wasn’t Bing’s. In fact, Bing’s hopes for a perfect bracket technically were dashed after the first game when…

Shouldn't We Be Using Meta Keywords? - Internet Marketing Mysteries
meta keywords
Shouldn't We Be Using Meta Keywords? - Internet Marketing Mysteries

Back in the good ol’ days of SEO, meta keywords were where it was at. You just shoved in every keyword you could ever imagine wanting to rank for, and then you sat back while the SEO magic happened. Well, in case you haven’t heard, meta keywords are long dead. In fact, using them can actually…

Bing Makes March Madness Easy
bing predicts ncaa
Bing Makes March Madness Easy

Will your team make it to the Final Four? Just ask Bing. Bing Predicts is at it again, this time providing the ultimate online March Madness experience. A few weeks ago, Bing and the NCAA officially announced their partnership for this year’s tournament. Now we can see everything Bing has planned, and it’s pretty impressive….

How Long Does SEO Take? - Internet Marketing Mysteries
How Long Does SEO Take? - Internet Marketing Mysteries

Pop quiz time. How long does SEO take before it starts working? a. A few days b. A few weeks c. A few months d. A few years Okay, pens down. Are you ready for the correct answer? Well, I’m going to make you wait a bit. Patience, young grasshopper. First, let’s go over a…

Nine Things You Need to Know About Google's Mobile-Friendly Deadline
mobile friendly
Nine Things You Need to Know About Google's Mobile-Friendly Deadline

For the past few months, Google has been handing out invitations to the mobile party. Not sure if you’re invited? Check your Google Webmaster Tools account to find out. Don’t worry; if you didn’t get an invite, you’re probably already attending. These messages, which urge website owners to “Fix mobile usability issues,” were just in…

Should I Search for Myself on Google? Internet Marketing Mysteries
Should I Search for Myself on Google? Internet Marketing Mysteries

Are you trying to find yourself? If it’s soul searching, then great. Keep it up. But if it’s Googling your business, that’s not such a noble (or productive) pursuit. Searching for your business on Google isn’t the equivalent of trying to figure out your place in the world. It’s more like stalking yourself, and it…

Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It
Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It

Getting people to your site isn’t always the hardest part. For many ecommerce websites, the main problem is getting people to buy something. In fact, the median conversion rate for ecommerce sites is less than 2%. This means only a tiny fraction of your visitors are actual customers. There are two main reasons why people…

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