Dan Cole, Author at Perrill

Why Is My Return On Ad Spend (ROAS) Going Down?

Digital advertising is an essential part of almost any marketing strategy. Of course, in order for digital advertising to be a viable channel, you need to see a positive return on your ad spend. Unfortunately, in today’s highly competitive and...

Nathaniel Tower

Jul 09, 202113 min Read

7 web design rules that get broken way too often

7 web design rules that get broken way too often

Web design is about a lot more than visual appeal. Pretty pictures and charming colors...

Oct 06, 20219 min Read

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5 ecommerce marketing automation best practices

5 ecommerce marketing automation best practices

Digital marketing is essential for all businesses – and I’m not just saying that because it is...

Sep 17, 20216 min Read

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6 Reasons You Should Keep Marketing When Results Are Great

6 Reasons You Should Keep Marketing When Results Are Great

If you’re reading this, chances are you have had some great business success from the...

Sep 10, 20216 min Read

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5 must-have HubSpot workflows

5 must-have HubSpot workflows

In traditional marketing and sales cycles, lead-nurturing was a process littered with quick-touch phone calls,...

Sep 03, 20216 min Read

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What is brand positioning and why is it important?

Take a sec and think about your favorite brands to buy from or work with....

Aug 27, 20219 min Read

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6 must-have goals in Google Analytics

6 must-have goals in Google Analytics

Goals are important. Not only do they provide a purpose for the hard work we...

Aug 19, 20218 min Read

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Top 7 SEO Ranking (and Non-Ranking) Factors for 2021

Top 7 SEO Ranking (and Non-Ranking) Factors for 2021

There are a lot of factors – more than 200 to be approximate – that...

Apr 28, 202110 min Read

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8 marketing strategies that will define 2021 (and beyond)

8 marketing strategies that will define 2021 (and beyond)

It’s the beginning of a new year once again, which means more year-end lists recapping...

Jan 11, 202117 min Read

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6 reasons your website isn’t generating leads

6 reasons your website isn’t generating leads

It’s a terrible feeling – knowing you’ve poured hundreds of hours and thousands of dollars...

Sep 20, 20208 min Read

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