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The legal impact of web accessibility
The legal implications of web accessibility
The legal impact of web accessibility

Web accessibility is a serious issue for both digital users and modern businesses. Users with disabilities aren’t able to effectively use websites that aren’t fully accessible, and companies with non-accessible websites face the growing risk of lawsuits and lost customers due to that fact. 2019 was an important year for accessibility lawsuits, and the research…

Perrill unveils stunning new headquarters with jam-packed open house
Perrill unveils stunning new headquarters with jam-packed open house

At Perrill, we have our foot on the gas and we’re headed in the right direction. This year has been one of positive change and steady growth. We have further developed our team’s expertise, refined our internal culture, and added to our capabilities to provide our clients with the highest level of service in the…

Google Data Studio Blog Series: Step 3 – Telling a story through data
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Google Data Studio Blog Series: Step 3 – Telling a story through data

In the first two installments of our Google Data Studio blog series, we took a look at how to get started with Data Studio and also provided some insights into why our team has adopted it as our go-to reporting tool. Now that you know how to create a report and the key reasons behind…

Why your website should be your most valuable employee
Workspace desk and desktop computer
Why your website should be your most valuable employee

Any time you hire a new employee, there is a significant amount of risk involved. It is a costly, time-consuming process that includes interviewing, training, benefits, salary, and more—all without any guarantee the new employee will even pan out. Hiring the right people is obviously important for your company’s success, but there’s an even more…

The 3 Rs of a successful content marketing strategy: Reduce, Reuse, Recycle
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The 3 Rs of a successful content marketing strategy: Reduce, Reuse, Recycle

Content marketing is an essential part of any successful online marketing strategy. But as consumers of information, we are drowning in content. With so much content being produced, and with the ever-changing search landscape, how do you ensure your time and effort spent creating content isn’t wasted? Many marketers think the solution to overcoming poorly…

Google Data Studio Blog Series: Step 2 – Why Data Studio?
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Google Data Studio Blog Series: Step 2 – Why Data Studio?

In the first installment of our Google Data Studio series, we covered the importance of setting goals for your report and how to frame your narrative. Outlining this narrative through your reports is key. With the amount of data available to marketers, it’s easy to get lost in the details without finding clear, actionable insights….

Google Data Studio Blog Series: Step 1 – Getting Started
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Google Data Studio Blog Series: Step 1 – Getting Started

Analytics reporting just got a whole lot easier thanks to Google’s release of Data Studio. The new platform’s seamless integration with Google Ads, Analytics, Search Console, and many other popular web tools through third-party integrations has made creating and analyzing powerful reports much less time-consuming and much more accessible for marketing teams. Trying to make…

A website redesign is not an easy process — but it is worth it
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A website redesign is not an easy process — but it is worth it

It takes a lot of time and effort to put your website through a redesign. Maybe that’s why you’ve been putting it off. The process can seem daunting and intimidating, but the benefits of a professional, well-done redesign far outweigh any of those concerns. If you’re sick of seeing your site living in the past,…

6 common web design pitfalls
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6 common web design pitfalls

Your website’s design is arguably its most important feature. But we’re not just talking about the way it looks. That’s only one aspect of effective design. A site’s appearance and the way it functions need to come together to deliver the greatest level of user experience. Your visitors’ first impressions are crucial, and no one wants to…

Why you need an agency to manage your social media strategy
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Why you need an agency to manage your social media strategy

Social media has become an essential part of every successful business. It offers a cost-effective way to target and engage with your audience on a level traditional advertising simply can’t touch. Good luck retweeting or commenting on a radio ad. In fact, 87 percent of marketers said social media had increased their brand’s exposure as of January…

7 signs your website is ready for a redesign
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7 signs your website is ready for a redesign

A website redesign is one of the most effective ways to give your entire business a measurable and lasting tune-up. But how do you know when it’s time for a redesign? Deciding to pre-schedule a redesign for every few years isn’t the best strategy, as it could cause you either to wait too long to update or…

A brief history of the meta description and how to write a good one
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A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…

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