Dan Cole, Author at Perrill

What is ROAS? How to calculate return on ad spend

In digital marketing, data is everything. It helps validate performance (or a lack thereof) and informs decision-making to continually optimize our campaigns and the ways we reach our audiences. We hear all the time about the importance of traffic and...

Dan Cole - Author

May 26, 20209 min Read

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9 ways to maximize your eCommerce SEO

Measuring the success of an eCommerce website essentially comes down to one thing: how much...

Dan Cole - Author

Sep 04, 202010 min Read

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The ultimate guide to evaluating your digital agency

Deciding to invest in a digital agency is a big move that can have a...

Dan Cole - Author

Aug 23, 20206 min Read

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5 ways to come up with new and compelling blog topics

Blogging is one of the best ways to build and engage with your audience. It...

Dan Cole - Author

Aug 12, 20206 min Read

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The anatomy of a marketing budget

The biggest issue most businesses face when setting up a marketing budget is that they...

Dan Cole - Author

Jul 24, 202012 min Read

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How to write a great blog post in 2020: 8 tips to dazzle and engage your audience

You’ve poured hours into crafting detailed and original blog content. You’ve agonized over every sentence...

Dan Cole - Author

Feb 12, 202015 min Read

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Google announces change to featured snippets and organic listings

Just one week after their latest Core Algorithm Update, Google announced earlier this week that pages...

Dan Cole - Author

Jan 23, 20203 min Read

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The legal impact of web accessibility

Web accessibility is a serious issue for both digital users and modern businesses. Users with...

Dan Cole - Author

Jan 14, 20204 min Read

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5 digital marketing tips for 2020

As we begin yet another new year, it’s important to look back at all the...

Jan 03, 20204 min Read

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Perrill unveils stunning new headquarters with jam-packed open house

At Perrill, we have our foot on the gas and we’re headed in the right...

Dan Cole - Author

Oct 29, 20195 min Read

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