Dan Cole, Author at Perrill

Why Is My Return On Ad Spend (ROAS) Going Down?

Digital advertising is an essential part of almost any marketing strategy. Of course, in order for digital advertising to be a viable channel, you need to see a positive return on your ad spend. Unfortunately, in today’s highly competitive and...

Nathaniel Tower

Jul 09, 202113 min Read

5 must-have HubSpot workflows

5 must-have HubSpot workflows

In traditional marketing and sales cycles, lead-nurturing was a process littered with quick-touch phone calls,...

Sep 03, 20216 min Read

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What is brand positioning and why is it important?

Take a sec and think about your favorite brands to buy from or work with....

Aug 27, 20219 min Read

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6 must-have goals in Google Analytics

6 must-have goals in Google Analytics

Goals are important. Not only do they provide a purpose for the hard work we...

Aug 19, 20218 min Read

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Top 7 SEO Ranking (and Non-Ranking) Factors for 2021

Top 7 SEO Ranking (and Non-Ranking) Factors for 2021

There are a lot of factors – more than 200 to be approximate – that...

Apr 28, 202110 min Read

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8 marketing strategies that will define 2021 (and beyond)

8 marketing strategies that will define 2021 (and beyond)

It’s the beginning of a new year once again, which means more year-end lists recapping...

Jan 11, 202117 min Read

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6 reasons your website isn’t generating leads

6 reasons your website isn’t generating leads

It’s a terrible feeling – knowing you’ve poured hundreds of hours and thousands of dollars...

Sep 20, 20208 min Read

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9 ways to maximize your eCommerce SEO

9 ways to maximize your eCommerce SEO

Measuring the success of an eCommerce website essentially comes down to one thing: how much...

Sep 04, 202010 min Read

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The ultimate guide to evaluating your digital agency

The ultimate guide to evaluating your digital agency

Deciding to invest in a digital agency is a big move that can have a...

Aug 23, 20206 min Read

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5 ways to come up with new and compelling blog topics

5 ways to come up with new and compelling blog topics

Blogging is one of the best ways to build and engage with your audience. It...

Aug 12, 20206 min Read

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