Greg Johnson, Author at Perrill

Why Is My Return On Ad Spend (ROAS) Going Down?

Digital advertising is an essential part of almost any marketing strategy. Of course, in order for digital advertising to be a viable channel, you need to see a positive return on your ad spend. Unfortunately, in today’s highly competitive and...

Nathaniel Tower

Jul 09, 202113 min Read

How to Get an Above Average Email Open Rate

How to get an above average email open rate

Unless you’re a digital marketer who’s been living under a digital rock lately, you’re probably...

Sep 22, 202111 min Read

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8 WordPress Plugins Every Marketer Needs

8 WordPress Plugins Every Marketer Needs

As a digital marketer, you tend to wear many goofy-lookin’ hats. Content writer fedora. SEO...

Sep 15, 202110 min Read

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How to Compare Agency Proposals

How to compare agency proposals: 5 questions you need to ask yourself before signing

You’ve spoken with multiple salespeople. You’ve sent out several RFPs. You’ve discussed the situation with...

Sep 08, 20219 min Read

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How to use Google trends to optimize your Google Ads

How to use Google Trends to optimize your Google Ads

Like a sea of people swarming past food stalls and livestock barns at an unnervingly...

Aug 25, 202113 min Read

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5-seo-tactics-that-arent-worth-it-in-2021-banner

5 SEO tactics that simply aren’t worth it in 2021

An SEO specialist’s day is often jam-packed with meaningful, worthwhile tasks. Fixing broken links. Optimizing...

May 13, 202111 min Read

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How do I make my website voice-search friendly

How do I make my website voice search friendly?

“Marco?” If your first instinct was to reply “Polo,” then you at least have some...

Oct 08, 202012 min Read

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How to choose the right CMS for your website

How to choose the right CMS for your website

So, you need a new website—that’s great. The fact that you’re even willing to accept...

Sep 02, 20208 min Read

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5 ways you are misreading your analytics data

5 ways you are misreading your analytics data

Like an encyclopedia in the hands of an infant, all the data in the world...

Aug 05, 20208 min Read

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8 things you aren’t tracking in analytics (but really should be)

8 things you aren’t tracking in analytics (but really should be)

If your idea of website tracking is monitoring your users, sessions, and bounce rate once...

Jul 15, 202014 min Read

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