Greg Johnson, Author at Perrill

Why Is My Return On Ad Spend (ROAS) Going Down?

Digital advertising is an essential part of almost any marketing strategy. Of course, in order for digital advertising to be a viable channel, you need to see a positive return on your ad spend. Unfortunately, in today’s highly competitive and...

Nathaniel Tower

Jul 09, 202113 min Read

5 SEO tactics that simply aren’t worth it in 2021

5 SEO tactics that simply aren’t worth it in 2021

An SEO specialist’s day is often jam-packed with meaningful, worthwhile tasks. Fixing broken links. Optimizing...

May 13, 202111 min Read

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How do I make my website voice-search friendly

How do I make my website voice search friendly?

“Marco?” If your first instinct was to reply “Polo,” then you at least have some...

Oct 08, 202012 min Read

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How to choose the right CMS for your website

How to choose the right CMS for your website

So, you need a new website—that’s great. The fact that you’re even willing to accept...

Sep 02, 20208 min Read

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5 ways you are misreading your analytics data

5 ways you are misreading your analytics data

Like an encyclopedia in the hands of an infant, all the data in the world...

Aug 05, 20208 min Read

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8 things you aren’t tracking in analytics (but really should be)

8 things you aren’t tracking in analytics (but really should be)

If your idea of website tracking is monitoring your users, sessions, and bounce rate once...

Jul 15, 202014 min Read

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9 e-commerce strategies that will dominate the COVID-19 age

9 e-commerce strategies that will dominate the COVID-19 age

This post is adapted from a similarly titled webinar co-presented by Nate Tower and Alex...

Apr 27, 202014 min Read

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Blogging isn’t dead in 2020—it has merely reached adulthood

Blogging isn’t dead in 2020—it has merely reached adulthood

Like many beloved celebrities living comfortably in their golden years, it seems that every year...

Dec 06, 20197 min Read

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