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What Google’s BERT means for your website and the future of search
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What Google’s BERT means for your website and the future of search

Have you ever typed a question or long query into Google and received search results that didn’t quite match your intent? Of course you have. We all have. Google is a machine. It tries really hard to understand what you want, but it doesn’t always get it right. Context and the nuances of the English…

Why you need effortless digital management
effortless digital management
Why you need effortless digital management

Digital marketing is a lot of work. If you tried to run a full-scale digital marketing campaign by yourself, you would fail. It doesn’t matter if you’re the best marketer in the world. You need a team of experts with a variety of skill sets to execute a successful marketing strategy. And that barely scratches…

How to choose the right digital marketing agency
choosing a digital marketing agency
How to choose the right digital marketing agency

No matter what industry you’re in, you need digital marketing. Why? Because we live in a digital world. Your customers are online. If you aren’t marketing to them, then you are missing opportunities, losing to your competitors, and not growing as fast as you should be.  So how do you go about launching your digital…

How to predict the ROI of an SEO campaign
predicting roi from seo
How to predict the ROI of an SEO campaign

Getting buy-in for SEO can be tough. Most business owners realize they need some type of digital marketing, but it can still be difficult for them to justify spending thousands of dollars on SEO if the return on their investment is unclear. After all, there are no guarantees with SEO, so there is always some…

First Scribe is now Perrill. Minnesota's first digital agency just got more dangerous.
first scribe name change
First Scribe is now Perrill. Minnesota's first digital agency just got more dangerous.

What’s in a Name? Every company name has some type of origin story. The name 1st Scribe came from two simple ideas: Before Google was even a thing, Yahoo! dominated. Yahoo! started as a directory featuring a Linux alphanumeric sort, meaning numbers came first. Naturally, 1st Scribe showed up at the top of the category…

How you can drive more Google traffic when Google organic traffic is down
google traffic
How you can drive more Google traffic when Google organic traffic is down

The numbers are in. Google organic traffic is down. Sound the alarms! We’re all doomed.  Or maybe not. Stay tuned for more about that. First, let’s get into the details behind this decrease in Google organic.   According to the latest Merkle digital marketing report, year-over-year visits from Google organic are down by 8%. And that’s…

Why You Need to Upgrade to Magento 2
magento 2 upgrade
Why You Need to Upgrade to Magento 2

One of the keys to having a successful e-commerce website is choosing the right platform. You need something that’s fast, user-friendly, and secure for your customers. It also has to be robust enough to handle your organization’s inventory management, payment services, and other integrations required to run your store effectively.  If you’re using Magento to…

9 Website Updates You Must Make in 2019
Website Updates Featured
9 Website Updates You Must Make in 2019

With a new year comes new budgets and new business goals. Make 2019 the year you finally give your website and your business the attention it needs. Here are the 9 website updates you absolutely must make in 2019: 1. HTTPS Having a secure website is no longer a nice-to-have. It’s an absolute requirement. Your…

How to read a basic Google Analytics report
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How to read a basic Google Analytics report

Analytics can be an extremely useful tool in improving your website’s performance and in determining where you’re connecting with your audience and where you might be missing out on growth opportunities. But to make proper use of this data, you first need to know what you’re looking at. All the analytics reports in the world are useless if…

Understanding WCAG 2.1 and its impact on web accessibility
wcag 2.1 featured
Understanding WCAG 2.1 and its impact on web accessibility

Having an accessible website is essential if you want to reach all of your potential customers. With the release of new accessibility guidelines, there’s now an even clearer path to providing a great experience for every user. It’s been 10 years since we’ve seen an update in website accessibility guidelines. As you probably know, 10…

Why Accessibility Should Be a Top Priority for Every Business Website
web accessibility featured
Why Accessibility Should Be a Top Priority for Every Business Website

Imagine how frustrating it would be to land on a website you couldn’t use. That’s what over 57 million people experience every day when visiting websites that seem to have decent enough UX/UI. Websites just like yours that look great, convert well, and cost your company a lot of money. Over 99% of the internet…

The Perrill Team Continues to Grow - In Both Quantity and Quality
Perrill-new-hires
The Perrill Team Continues to Grow - In Both Quantity and Quality

Over the past couple months, Perrill has added five new team members across a wide variety of positions and specialties, further rounding out our capabilities and better equipping us to provide full-scale service to all of our clients. This continued expansion has brought in outstanding individuals from a wide range of backgrounds and solidifies us…

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First Scribe is now Perrill Why the change?