Nathaniel Tower, Author at Perrill

Why Is My Return On Ad Spend (ROAS) Going Down?

Digital advertising is an essential part of almost any marketing strategy. Of course, in order for digital advertising to be a viable channel, you need to see a positive return on your ad spend. Unfortunately, in today’s highly competitive and...

Nathaniel Tower

Jul 09, 202113 min Read

How worried should I be about Core Web Vitals

How worried should I be about Core Web Vitals?

The Core Web Vitals are coming to the Google search algorithm, and they are a...

Nathaniel Tower

Mar 22, 202126 min Read

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How to maintain a #1 ranking in organic search

How to maintain a #1 ranking in organic search

You finally did it. After busting your ass for months, you finally have your web...

Nathaniel Tower

Aug 19, 202010 min Read

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What Is Direct Traffic Internet Marketing Mysteries

What Is Direct Traffic? Internet Marketing Mysteries

One of the most common questions I hear after a client sees a website analytics...

Nathaniel Tower

May 01, 20206 min Read

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How to adjust your 2020 SEO strategy amid the COVID-19 outbreak

How to adjust your 2020 SEO strategy amid the COVID-19 outbreak

We’ve been receiving a number of questions from our clients regarding the best way to...

Nathaniel Tower

Mar 20, 20206 min Read

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Where’s my business How to rank higher on Google Maps

Where’s my business? How to rank higher on Google Maps

In today’s competitive market, it’s no longer good enough to simply be on Google Maps—you need to...

Nathaniel Tower

Mar 10, 202019 min Read

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What Google’s BERT means for your website and the future of search

What Google’s BERT means for your website and the future of search

Have you ever typed a question or long query into Google and received search results...

Nathaniel Tower

Oct 25, 201910 min Read

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Why you need effortless digital management

Why you need effortless digital management

Digital marketing is a lot of work. If you tried to run a full-scale digital...

Nathaniel Tower

Sep 20, 20195 min Read

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How to choose the right digital marketing agency

How to choose the right digital marketing agency

No matter what industry you’re in, you need digital marketing. Why? Because we live in...

Nathaniel Tower

Aug 23, 20198 min Read

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How to predict the ROI of an SEO campaign

How to predict the ROI of an SEO campaign

Getting buy-in for SEO can be tough. Most business owners realize they need some type...

Nathaniel Tower

Aug 21, 20199 min Read

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