Have you ever typed a question or long query into Google and received search results that didn’t quite match your intent? Of course you have. We all have. Google is a machine. It tries really hard to understand what you want, but it doesn’t always get it right. Context and the nuances of the English…

Digital marketing is a lot of work. If you tried to run a full-scale digital marketing campaign by yourself, you would fail. It doesn’t matter if you’re the best marketer in the world. You need a team of experts with a variety of skill sets to execute a successful marketing strategy. And that barely scratches…

No matter what industry you’re in, you need digital marketing. Why? Because we live in a digital world. Your customers are online. If you aren’t marketing to them, then you are missing opportunities, losing to your competitors, and not growing as fast as you should be.  So how do you go about launching your digital…

Getting buy-in for SEO can be tough. Most business owners realize they need some type of digital marketing, but it can still be difficult for them to justify spending thousands of dollars on SEO if the return on their investment is unclear. After all, there are no guarantees with SEO, so there is always some…

What’s in a Name? Every company name has some type of origin story. The name 1st Scribe came from two simple ideas: Before Google was even a thing, Yahoo! dominated. Yahoo! started as a directory featuring a Linux alphanumeric sort, meaning numbers came first. Naturally, 1st Scribe showed up at the top of the category…

The numbers are in. Google organic traffic is down. Sound the alarms! We’re all doomed.  Or maybe not. Stay tuned for more about that. First, let’s get into the details behind this decrease in Google organic.   According to the latest Merkle digital marketing report, year-over-year visits from Google organic are down by 8%. And that’s…

One of the keys to having a successful e-commerce website is choosing the right platform. You need something that’s fast, user-friendly, and secure for your customers. It also has to be robust enough to handle your organization’s inventory management, payment services, and other integrations required to run your store effectively.  If you’re using Magento to…

With a new year comes new budgets and new business goals. Make 2019 the year you finally give your website and your business the attention it needs. Here are the 9 website updates you absolutely must make in 2019: 1. HTTPS Having a secure website is no longer a nice-to-have. It’s an absolute requirement. Your…

Analytics can be an extremely useful tool in improving your website’s performance and in determining where you’re connecting with your audience and where you might be missing out on growth opportunities. But to make proper use of this data, you first need to know what you’re looking at. All the analytics reports in the world are useless if…

Having an accessible website is essential if you want to reach all of your potential customers. With the release of new accessibility guidelines, there’s now an even clearer path to providing a great experience for every user. It’s been 10 years since we’ve seen an update in website accessibility guidelines. As you probably know, 10…

Imagine how frustrating it would be to land on a website you couldn’t use. That’s what over 57 million people experience every day when visiting websites that seem to have decent enough UX/UI. Websites just like yours that look great, convert well, and cost your company a lot of money. Over 99% of the internet…

We all know how important it is to reach your customers whether they’re online or off. Well guess what? Your customers are spending more and more time offline. In fact, the average person spends more time not using websites than using websites. Between sleeping, showering, exercising, commuting, and just wanting to be more disconnected in…