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Should I Search for Myself on Google? Internet Marketing Mysteries
Should I Search for Myself on Google? Internet Marketing Mysteries

Are you trying to find yourself? If it’s soul searching, then great. Keep it up. But if it’s Googling your business, that’s not such a noble (or productive) pursuit. Searching for your business on Google isn’t the equivalent of trying to figure out your place in the world. It’s more like stalking yourself, and it…

Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It
Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It

Getting people to your site isn’t always the hardest part. For many ecommerce websites, the main problem is getting people to buy something. In fact, the median conversion rate for ecommerce sites is less than 2%. This means only a tiny fraction of your visitors are actual customers. There are two main reasons why people…

10 Signs the Unsolicited Email You Just Got About SEO Is Probably a Scam
10 Signs the Unsolicited Email You Just Got About SEO Is Probably a Scam

If you own a website, you undoubtedly have gotten more than a handful of offers from SEO companies hoping to sell you their services. Not that they’re trying to sell you something, of course. No, they’re trying to double, triple, quadruple your business! And they’re going to do it for rock bottom prices! What a…

Searching for Hidden Content: Is Google Indexing You?
Searching for Hidden Content: Is Google Indexing You?

You can’t read what you can’t see. Until you can see it, that is. But can Google see it? Many websites today utilize expandable areas or tabs that include more content the user can see with a simple click. This seems like good usability in many cases. Does the visitor need to see all of…

Can I Turn Off Paid Ads Once the SEO Starts Working? Internet Marketing Mysteries
Can I Turn Off Paid Ads Once the SEO Starts Working? Internet Marketing Mysteries

In the battle of paid versus organic, which side are you on? There’s a common misconception in the world of internet marketing that paid advertising and SEO are rivals. Many website owners believe Google AdWords, PPC, and other forms of digital ads are just temporary solutions while they wait for the SEO to “kick in.”…

Can My Competitors Click Me Out of Business? Internet Marketing Mysteries
Can My Competitors Click Me Out of Business? Internet Marketing Mysteries

Nearly every business out there has a rival. Some of these rivalries are much more cutthroat than others. Some competitor rivalries even lead to suspicion of sabotage. One of the top questions we hear when preparing a new Google Adwords campaign is, “What if my competition tries to click me out of business?” Is it…

Troubleshooting Magento Configurable Swatches
Troubleshooting Magento Configurable Swatches

Things work great until they don’t. Configurable color swatches are nothing new to the eCommerce industry. The ability to show customers how different colors or patterns actually look on a product can certainly help to improve conversion rates. We’re living in a visual world. Would you really want to order that orange/slime/green pair of shoes…

What Is Direct Traffic? Internet Marketing Mysteries
What Is Direct Traffic? Internet Marketing Mysteries

One of the most common questions I hear after a client sees a website analytics report for the first time is, “What is Direct Traffic?” It sounds like a simple question with a straightforward answer, but it’s actually much more complicated than that. In Google Analytics, you can find your Direct Traffic by going to…

SEO Isn’t Dead, but These 9 Tactics Are
SEO Isn’t Dead, but These 9 Tactics Are

The term “SEO” triggers many emotions. For some business owners, it is the bane of their existence. They blame SEO for lost rankings, lost customers, lost streams of revenues. Other business owners delight in the term, proclaiming they owe it all to the Google. Search engine optimization is still wholly misunderstood, even almost 20 years…

8 Signs You Need a Website Redesign
8 Signs You Need a Website Redesign

In 1997, the film Titanic blew the world away with its touching love story and incredible special effects. If you were lucky enough to see it in the theater, you surely felt like you were sinking along with Kate and Leo. Put simply, it was a gripping and phenomenal visual experience using state-of-the-art techniques. Or…

Why Google Shouldn’t Reveal Its Search Algorithm
Why Google Shouldn’t Reveal Its Search Algorithm

Last week, Germany challenged Google to do the ultimate in transparency: reveal exactly how it ranks websites or be banished from the internet forever. Okay, that’s not exactly what happened. But Germany’s Justice Minister Heiko Maas did say in an interview with Financial Times that Google should reveal its search algorithm for the sake of…

How to Add Editable Areas to Exported MailChimp Templates
How to Add Editable Areas to Exported MailChimp Templates

If you’ve tried recently exporting a MailChimp template you’ve been greeted with this alert. It’s a shame, but a necessary change since MailChimp decided to make editing templates super easy.

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